WE THE PEOPLE PROJECT
The We The People Project sets out to reveal our connectedness, our similarity, how little we differ even as we look at age, race, and gender. I have spent 25 years photographing people from all over the world in pursuit of revealing this idea. When we see each other in ourselves we evolve. I have struggled with how to exemplify our closeness to each other and our shared humanity. The WE THE PEOPLE PROJECT illuminates our commonality and our community on this magnificent, round, spinning blue globe.
BEHIND THE SCENES
This behind the scenes video about the making of We The People shows the projection under different circumstances in San Francisco, CA.
HUDSON RANCH
This video done for Hudson Ranch in Napa, CA, shot over three months, explores the diversity of the Hudson culture.
See how Jock McDonald creates his intricate “weave” art.
This video was the initial test for the One World Portrait project. It takes two images of Valentina taken in the Ukraine on the same spot of her land morphing from Summer to Winter in the Ukraine.
This video was created to help pass Proposition C on the 2019 San Francisco ballot.
This video was created to help pass Proposition C on the 2019 San Francisco ballot.
Introduction video for Apple’s new search feature called Sherlock.
Produced for Steve Jobs to introduce Apple's new iMovie software at the annual Macworld Conference & Expo.
Video introducing Apple's Jaguar Operating System.
Part of a series of TV ads for Baby Gap promoting their holiday line.
Part of a series of TV ads for Baby Gap promoting their holiday line.
Jock McDonald wrote and directed this wonderful tongue-in-cheek statement about cell phones and identity.
Part of a series of TV ads for Baby Gap promoting their holiday line.
TV ad for General Mills promoting the heath benefits of eating cereal with milk.
TV ad created to promote the for Oil of Olay gift collection for Mothers Day.
TV commercial promoting a high-end family portrait studio.
Television ad promoting Levi's unwashed original denim jeans.
Presentation video created for Kaiser Permanente.
Sponsorship spot for Kix cereal created for PBS.
This video was created to highlight Muzak's charitable giving division that supports music programs in high schools across the country.
This public service announcement was created to raise awareness for Whistle Stop Wheels, a senior outreach program.
Presentation video created for Kaiser Permanente.
A short photographic journey of Cuba.
This is the video introduction of the Santa Fe Film Festival.
Over 200 people attended Jock McDonald's M2 gallery opening in Los Angeles, where Jock photographed and morphed 72 people in attendance and immediately morphed them into a moving face of humanity. In this event, the viewer was the art and the audience. The final photographic piece was projected onto the gallery walls.